A 16 year old boy residing in a small village in Punjab (Khanna) was first diagnosed with a form of cancer in 2009. He was treated with Radiation and Chemotherapy but the tumor recurred. Unfortunately, the prognosis, under normal circumstances, after the recurrence of Medulloblastoma is very bleak. He is now getting treated with medECUBE. medECUBE will be able to help this boy and his family and add a few months/years to his life if not cure him completely by giving specialised and personalised treatment to the patient.
So what is medECUBE and how is it different from the normal treatment in hospitals in India?
Most parts of urban India have best in class infrastructure to offer elaborate and specialised healthcare services, yet the gap between demand and supply leads to inefficiencies in the system and leave patients disgruntled. Having spent over two decades both on the clinical and management side of the profession, Dr. Dilpreet Brar understands all key pain-points of the consumer as well as the healthcare practitioners.
Key target audience for the offering can be broadly categorized as individual patients, corporate houses and medical practitioners.
What basically the start-up is doing is getting patients in touch with medical practitioners and giving them second opinion about the way ahead with their treatment. At a time when private hospitals are being charged with the 'money-making business' nickname, medECUBE comes as a relief for patients.
On Thursday, Dr. Dilpreet Brar announced the launch of 'medECUBE', an ‘asset-less’ healthcare venture in New Delhi. The company has conceptualised a comprehensive and unique offering called DR.SCAN (Discovery, Records & Alerts, Second Opinion, Coordination, Access, Navigation) which aims to eliminate all friction points in the current healthcare system. Dr. Brar has found an enriching strategic partner in Dr. Ajit Singh, Managing Director and General Partner, Silicon Valley based Artiman Ventures who invests in white space companies that create or disrupt multi-billion dollar markets.
While in the incubation stage, medECUBE already has several patients on board who are availing services of the company and are benefiting from it. As medECUBE is a white-field company, the chain of service offerings is unique.
Talking about the venture, Dr. Brar said “Our doctors and hospitals are doing a great job, yet much is left to be desired and medECUBE aims to plug this need-gap to make healthcare in India more efficient. medECUBE will help patients get second opinions from leading medical experts across the globe, give sound advice on the most appropriate healthcare solutions, help patients make up their minds and hand-hold them right through this journey.”
The company is premised on the values of ‘Ethics’, ‘Empathy’ and ‘Expertise’ and believes that three E’s must combine together as a seamless whole for the patients to have a great ‘Experience’, the BIG-E.